Ebook: Retail and Marketing Channels: Economic and Marketing Perspectives on Producer-Distributor Relationships
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- Year: 1990
- Publisher: Cengage Learning EMEA
- Language: English
- pdf
Covers the theory and practice of national and international retail and marketing channels, and provides a structural overview of the producer-distributor relationship as well as analyses of channel control and management. This book should be of interest to advanced students and researchers in retail, marketing, and business studies.
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