Ebook: Best Practices for Graphic Designers, Color Works: Right Ways of Applying Color in Branding, Wayfinding, Information Design, Digital Environments and Pretty Much Everywhere Else
Author: Eddie Opara John Cantwell
- Tags: Branding Logo Design Commercial Graphic Arts Photography Use of Color Techniques Reference Test Preparation Almanacs Yearbooks Atlases Maps Careers Catalogs Directories Consumer Guides Dictionaries Thesauruses Encyclopedias Subject English as a Second Language Etiquette Foreign Study Genealogy Quotations Survival Emergency Preparedness Words Grammar Writing Research Publishing
- Year: 2014
- Publisher: Rockport Publishers
- Language: English
- pdf
This is the go-to guide for designers as it outlines and details the essential color design skills needed to create successful, meaningful, and aesthetically compelling designs. Along with hands-on projects, it offers unique insights into strategy and business when working in the real world with real clients. Color Works starts with basic information on color practices and fundamentals, and then delves more deeply into theory and application on a project-by-project basis. Illustrated with real-world projects and case studies, this book offers a behind-the-scenes take on the design process and the necessary steps to go from concept to final outcome, including the challenges encountered along the way.
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