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cover of the book Contemporary Strategy Analysis, Cases

Ebook: Contemporary Strategy Analysis, Cases

Author: Robert M. Grant

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27.01.2024
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  • The new edition of this popular casebook considers current business theory in the context of real business situations.
  • Specially-written cases illuminate key concepts and techniques in strategic management.
  • Focuses on well-known companies from North America, Europe and Asia.
  • New case on Eni S.p.A. and the World oil and gas industry.
  • Updated cases include Laura Ashley Holdings PLC, DaimlerChrysler, the U.S. airline industry, Harley Davidson Inc., Wal-mart, Eurodisney, and the Virgin Group.
  • Designed to accompany the best-selling text, Contemporary Strategy Analysis, Fifth Edition (Blackwell, 2004).

  • Additional support is available at www.blackwellpublishing.com/grant. The website features Teaching Notes to accompany the case studies and a selection of downloadable cases.

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