Ebook: Exploring corporate strategy
Author: Gerry Johnson, Kevan Scholes, Richard Whittington
- Year: 2005
- Publisher: FT/Prentice Hall
- City: Harlow, Essex, England ; New York
- Edition: 7th Edition
- Language: English
- pdf
An extensive process of market research and product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development and analytical methods of corporate strategy within a variety of organisations.
Abstract: An extensive process of market research and product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development and analytical methods of corporate strategy within a variety of organisations