Ebook: Contemporary Strategy Analysis, Cases

Author: Robert M. Grant

Year: 2005
Publisher: Wiley-Blackwell
Edition: 5
Language: English
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27.01.2024

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The new edition of this popular casebook considers current business theory in the context of real business situations.

Specially-written cases illuminate key concepts and techniques in strategic management.

Focuses on well-known companies from North America, Europe and Asia.

New case on Eni S.p.A. and the World oil and gas industry.

Updated cases include Laura Ashley Holdings PLC, DaimlerChrysler, the U.S. airline industry, Harley Davidson Inc., Wal-mart, Eurodisney, and the Virgin Group.

Designed to accompany the best-selling text, Contemporary Strategy Analysis, Fifth Edition (Blackwell, 2004).

Additional support is available at www.blackwellpublishing.com/grant. The website features Teaching Notes to accompany the case studies and a selection of downloadable cases.

Download the book Contemporary Strategy Analysis, Cases for free or read online

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